According to Nielsen Company, total advertising spending for the first half of 2007 decreased .5%, however internet advertising increased 23.2%. This meaning that traditional media advertising has reached its decline stage while internet advertising is in its growth stage with increasing revenue.
It is also found that product placement in traditional media has increased over the years at a rate of 50%. For internet advertising, product placement is rare.
The lifecycle of internet advertising is just like traditional media in which at first in the beginning there was no advertising but when the consumers started coming, so did the advertising. Then eventually it is realized that product placement is the best opportunity.
According to Jake Pitt's blog from the Marketing Pilgrim, there are three reasons why product placement in your site will have greater value to advertisers, making better profit for yourself.
1. "Product placement occurs within and as part of the content of your site, the advertisements that are included are part of the content which results for more space for content and less traditional advertising."
2. "Product placement is better than other forms because it ensures that the advertisements will reach all readers"
3."With product placement, the advertising is more conspicuous, much more concise, and more credible".
This blog was very true because there is a lot of product placement in traditional media and soon enough I'm sure we will all see it spreading across the internet. It only makes sense for advertisers because it less in your face for the viewers and the ads are in the actual content they are reading.
Work Cited:
Pitt, Jake. "Why Product Placement is the Future of Blogging." Web log post. Marketing Pilgrim, 19 Mar. 2008. Web. 1 Mar. 2010. http://www.marketingpilgrim.com/2008/03/why-product-placement-is-the-future-of-blogging.html
Firstly, I would like to start off by saying, I like your ad placement photo! It makes its point across that "product placement is important". I can defiantly see why advertising spending on print ads has decreased. Internet advertising is starting to completely take over!
ReplyDeleteIt is less "in your face" in a way but then again it isn't. Every time I'm on FaceBook or another website, ads pop up or read my profile to get me to buy their products. It's getting to be creepy. I see no one stopping Internet advertising anytime soon, only having more of it.
You state really good points here! Product placement is so important these days. We have taken are normal average TV shows and have extended the advertising from everyday commercials into our TV programs. Great idea right? I think it is, I think about how many times I am on the internet or watching a movie or my favorite show and there it is, Product placement. I see where people may think it is annoying, but I don't mind it. As long as we keep it controlled and in content.
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