It was discovered that the CW viewers were pirating episodes so CW put these shows back on the Internet. CW gets most of its viewers online because its younger tech-y audience. Due to this CW has doubled the amount of advertising online, so there is now 20 thirty-second commercials per one hour TV episode. Their plan is to get people to come back to traditional TV and they are doing many deals combining TV and Internet advertising. 35% of U.S TV homes have DVR's and soon viewers will not be able to fast-forward through commercials.
Work Cited:
Friedman, Wayne. "CW's New TV/Internet Advertising Plan: If You Can't Beat 'Em, Join 'Em." Web Log post. TV Watch. 29 Mar. 2010. Web. 30 Mar. 2010. .
The CW is being intelligent here. If they want to keep their business up, they need to become more savvy about drawing their heavily teenage audience back into the living room. Staying away from things like Hulu and other online viewing services and upping their internet advertising in places like Facebook would probably draw their audience. They should also be paying attention to time slots, and when appropriate times would be for that demographic to be viewing. I know a lot of times I don't get home till later in the evening, and many of my prime time shows have already aired, which is why I'm so dependent on Hulu.
ReplyDeleteI watch the CW's Vampire Diaries, and alot of times I forget to DVR it. I should just set a constant record timer, but the episodes are not always new. I was actually annoyed that I could not view the show online. CW was one of the only networks you could not find episodes for on the internet, through their site, or Hulu.com. I had to pay to view the shows on iTunes because the network is inconsistent with playing reruns. I am glad they decided to bring their shows back on their site, even if it's just those two. I think they can gain more Internet Advertising this way too, because companies can buy time before and during the play of the episodes.
ReplyDeleteFree viewing of television shows on the Internet are beneficial for many reasons - the main one being that if one is not in the vicinity of a television at a given time when a program is being aired, there is the chance it may be available online for later viewing. I think that longer commercials that you do not have the ability to skip through is a good way for advertisers to promote. Viewers will watch regardless, so why not make use of that space and their time?
ReplyDeleteI think minimizing the amount of commercials is a very smart idea. Another reason why we go on the internet for episodes is because we want to get sneak peaks of what is going to happen next, and we dont want to have to wait a whooooooooooole week to see the next episode.
ReplyDeleteMaybe they should put some shows twice a week along with fewer commercials and then people will stop going online?