If You Can't Beat 'Em, Join 'Em

This is CW's new advertising plan. CW believes its advertisers know where its viewers are going, on the Internet. A while ago, CW pulled Gossip Girl", and "America's Next Top Model" off the air because they believed the digital versions were taking away from traditional TV which gains the network advertising money.

It was discovered that the CW viewers were pirating episodes so CW put these shows back on the Internet. CW gets most of its viewers online because its younger tech-y audience. Due to this CW has doubled the amount of advertising online, so there is now 20 thirty-second commercials per one hour TV episode. Their plan is to get people to come back to traditional TV and they are doing many deals combining TV and Internet advertising. 35% of U.S TV homes have DVR's and soon viewers will not be able to fast-forward through commercials.

Work Cited:

Friedman, Wayne. "CW's New TV/Internet Advertising Plan: If You Can't Beat 'Em, Join 'Em." Web Log post. TV Watch. 29 Mar. 2010. Web. 30 Mar. 2010. .

Facebook beats google

Last week facebook beat google as the most visited domain in the U.S. Facebook had accounted for 7.07% of all U.S visits, Google had 7.03%. This is very good for facebook but the article discusses how it isnt very relative due to the fact that the two companies' businesses are different. They arent competing websites and they both hold different enviroments. Google has a few properties and revenue streams besides google.com. It also has Gmail and youtube. Youtube itself had over 2% so if youtube and google were combined they would far surpass facebook.
Although they are not competition, I was surprised when I found this article. Google is such a powerful search engine that everyone uses. I am aware that facebook is also a very popular social networking site but I never thought it would beat google for the most visited domain for that week. This may not be that big of a deal for google but it can lead to many more opportunites for facebook. Since facebook is so popular currently, this can lead into an increase in advertising opportunities. Many companies can reach their target market through this site so I'm sure in the future there will be more advertisements.


work cited:
Marshall, Jack. "Facebook Visits Surpass Google, But What Does It Really Mean? - ClickZ." ClickZ - News and Expert Advice for the Digital Marketer since 1997 - ClickZ. 16 Mar. 2010. Web. 16 Mar. 2010. .

ChatRoulette

Today I saw on facebook that this girl I know supposedly talked with Ashton Kutcher on a site called "ChatRoulette". Unsure of whether this was true or not I decided to look for a article on this so I could further explore... I am still not sure whether she really talked to Ashton but he is into "twitter" and that picture is of him so it wouldnt really surprise me if he tried out the newest social media.

ChatRoulette is a new website that brings you face-to-face, via webcam with an endless stream of strangers randomly from all over the world. This site is only a few months old and has expanded greatly from 300 users in December to 10,000 by the beginning of February. It is not fully out yet (being covered by media) but it is said to be "intensely addictive".

How It Works:
Once you go onto the site, it activates your webcam automatically and when you click start you are instantly staring at another stranger and at this point; you can either chat (text or voice) or click "Next" which brings you to someone else.

The Problem with ChatRoulette:
There is no filter. It is completely unmonitored and you have to take that risk.It is absolutely not a place for children because the stranger can do whatever they want or say whatever they want. The author of this article said he has seen nudity, masturbation, drug use, many people under the influence, and many other bizarre things. "Once you dive in, there's no way to manage the experience to filter users, search for friends, or backtrack and reconnect with someone you chatted with an hour ago"(Sam Anderson).

The Real Possible Dangers:
-Privacy issues, There are screengrabs of other users meaning that somone can save your picture (like above).
-Sexual Predators, this is an easy way for them to expose themselves (THERE IS NO AGE LIMIT).
-The threat of violence - someone can hurt themselves or someone else while chatting with another person.

I find this site interesting, something I would never do but different. The author of the article said he would like if it had filters for age, interest, language, location but argued that it might lose what makes Chatroulette so different. The average age for people who use this site is 20 and it is said that males outnumber females by 20:1. I just found this article interesting because its a different way to interact with strangers.


Work Cited:
Anderson, Sam. "The Human Shuffle." New York Magazine. 5 Feb. 2010. Web. 3 Mar. 2010. .

Product Placement= $$$

According to Nielsen Company, total advertising spending for the first half of 2007 decreased .5%, however internet advertising increased 23.2%. This meaning that traditional media advertising has reached its decline stage while internet advertising is in its growth stage with increasing revenue.
It is also found that product placement in traditional media has increased over the years at a rate of 50%. For internet advertising, product placement is rare.
The lifecycle of internet advertising is just like traditional media in which at first in the beginning there was no advertising but when the consumers started coming, so did the advertising. Then eventually it is realized that product placement is the best opportunity.

According to Jake Pitt's blog from the Marketing Pilgrim, there are three reasons why product placement in your site will have greater value to advertisers, making better profit for yourself.
1. "Product placement occurs within and as part of the content of your site, the advertisements that are included are part of the content which results for more space for content and less traditional advertising."
2. "Product placement is better than other forms because it ensures that the advertisements will reach all readers"
3."With product placement, the advertising is more conspicuous, much more concise, and more credible".

This blog was very true because there is a lot of product placement in traditional media and soon enough I'm sure we will all see it spreading across the internet. It only makes sense for advertisers because it less in your face for the viewers and the ads are in the actual content they are reading.

Work Cited:

Pitt, Jake. "Why Product Placement is the Future of Blogging." Web log post. Marketing Pilgrim, 19 Mar. 2008. Web. 1 Mar. 2010. http://www.marketingpilgrim.com/2008/03/why-product-placement-is-the-future-of-blogging.html