Facebook has done it again. Yet another change. In simplest terms, facebook has changed the term "become a fan" to "liking". Instead of being a fan of a brand, you now "like" it. This is just another ploy of facebook to expand in company profits. They believe that people will be more likely to like a brand then become a fan. Nothing has really changed but the term. I find it pointless and stupid that they keep changing everything. Incase someone is unfamiliar what "liking" something is on facebook, it is basically a thumbs up to something whether its a photo, status update, or wall post. According to facebook, users click "Like" twice as much as they click "Become a Fan". There is a major difference to liking something and becoming a fan. Liking something requires little effort but acknowledging something without getting involved. But when you "Become A Fan" you receive status updates from this brand or company and your name is on their page as well as their name on yours. I believe users will not change and increase "becoming a fan" of things because the term is now "liking". I think this was a failed attempt to connect users and products.
Work Cited:
Jacobsson, Sarah. "Facebook Decides You'd Rather 'Like' than 'Be a Fan'" Web log post. PC World. 30 Mar. 2010. Web. 21 Apr. 2010. .
I don't think the change is that bad. I have come to realize that Facebook is always going to be changing. People are always going to complain but they will get used to the changes just like we always do. I think it is a new way for company's to get their names/brands out there. Let's see where the companies go from here as far as Facebook is concerned. It seems like "Becoming A Fan" and "liking" is the same to me.
ReplyDeleteIsn't liking and becoming a fan the same exact thing? What is Facebook really trying to do? I think it's annoying enough that they change the layout of the page every month, so why keep changing the little things that will annoy us even more? I believe Facebook is going in the wrong direction. I have already de-activated it for job and school related reasons, but the more I hear about it via blogs from you guys, the more I don't want it back. It seems like they are trying to add as much crap as they can so that they can compete with the next social media. The simpler and easier, the better.
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